8:43 PM

Tuesday - Cabernet Franc

A Cabernet Franc Artilce for Your Viewing

Good Wine Storage Can Help in the Preserving and Aging of your Wine

Wine storage is vital to collecting fine wines because you will need to let them age in proper and safe place. There are many different ways to store fine wine and whichever wine storage solution you choose you will need to keep the room conditions constant.

Temperature in the room were you store your wine collection needs to be at a constant 48-62 degrees with plenty of ventilation. You must also keep any source of light to a minimum with no sunlight allowed in the wine storage area.

Wine racks come in many different sizes and varieties which should be chosen for your needs but are definitely a necessary part of fine wine storage. Wine racks can be made of metal which tend to be more flamboyant and stylish while wood racks are classic and traditional in style.

Find wine racks and wine storage products that will tie together your overall style and look you are going after. Your choice is to determine if you want to look like a professional wine collector. If so you can put great time and effort into the complete look of your wine racks and wine cellar. If you are content with just having a great place to store your vintage fine wines for later consumption than going to that degree may not be needed.

Once you do open wine it is best to consume any wine relatively soon. There are two basic rules which apply to opened wine. First, refrigerate the wine to help preserve its taste, Secondly minimize the wine's exposure to oxygen by transferring it to a smaller container and corking it with a vacuum stopper.

For more information about proper wine storage and wine care check out FrenchWineOnline.com

About the Author

Chris Maley is the publisher of a consumer information on the wine industry and wine retailers like Organic Wine Company which has a quality selection of fine wines and more information on wine storage.

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Ch La Fleur du Casse St Emilion Grand Cru

The town of St. Emilion is one of the greatest wine centers on the planet. Located on the Right Bank of Bordeaux's two great rivers, the Garonne and Dordogne, this medieval town provides an historical account of a region with its magnificent church and underground catacombs. St Emilion is also the region where wine critics believe Merlot proves its nobility. The sandy loam vineyards along the river provides some of the best "terroir" in the world for this famous grapes. This Grand Cru from La Fleur du Casse is a prototypical example by sporting a deep red color with violet highlights and a heady nose of red cassis. Full and round on the palate with a surprising amount of tannin, Chateau La Fleur du Casse is a HUGE dry red wine will last a decade and satisfy the most discriminating palate. This Merlot is a great gift from France! CLFC02 CLFC02

Price: 74.99 USD

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Walker's World: The U.K.'s Saudi mess (Space War)

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by Martin Walker London (UPI) April 14, 2008 Opposition parties never win elections, says the old political rule; governments lose them. And the British government of Prime Minister Gordon Brown, with the help of Saudis, seems to be following the traditional script.

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4:58 PM

04/15/08 - Calorie Counter-

Today's Calorie Counter Article

Direct Mail Marketing and Wine Labels - What's Your Big Idea?

Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong's innovative direct mail marketing tactics.

An excerpt:

"Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer's individual information on the label - 'From the wine cellar of so-and-so,' or 'A gift from such-and-such corporation'."  

The program continues to this day, as living testament to its effectiveness.

That story got me thinking about the way we market our products and services in relation to their uniqueness.

For instance:

Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?

Marketing the Remarkable

Rodney Strong took something simple but interesting -- personalized wine labels -- and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!

Here's the idea again:

Come up with a remarkable product or service, and then start telling people about it. Word-of-mouth will take it from there.

How Do You Measure Up?

If you struggle when creating your direct mail message, it might indicate that your product or service could use a shot of "the old remarkable."

Or think of it this way...

If you stripped away all the marketing glitz and set your product on a shelf by itself (or described your service on a plain piece of paper) -- would it seem remarkable? Would it impress members of your target audience? Or, are you relying on your marketing to add the pizzazz?

Instead of struggling to promote something average, dig deep to find the above-average aspect of what you're selling. If there isn't such an aspect ... go back to the drawing board and make one.

* You may republish this article in its entirety as long as you include the byline and author's note. If publishing online, please leave the hyperlinks active.

About the Author

About the Author

Brandon Cornett is the editor of PostcardSmart.com, the Internet's largest website dedicated entirely to direct mail marketing with postcards. For more expert articles on postcard marketing, visit http://www.PostcardSmart.com. For daily direct mail tips, visit http://www.directmailtips.blogspot.com

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Boyer-Martenot - Meursault 1er Cru

"Revealing beguiling scents of stones, flowers, and gravel, the Meursault Charmes Reserve is a medium-to-full-bodied, refined, precise, and highly-focused wine with spice, liquid mineral, and white pepper flavors. This outstanding, fresh, lively, and feminine Burgundy wine will be at its best between 2000 and 2006. The wine tasted is a special North Berkeley Imports bottling which is neither fined nor filtered." This dry white wine is a perfect gift to buy online. RP - 92 (Subject to Availabilty) BOYM98 BOYM98

Price: 85.99 USD

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Tags: Wine Bar | Wine Barrel